Uncovering hidden assets!

The best thing about consulting is finding out what hidden resources and unused assets have been going untapped. It’s amazing that many businesses are sitting on a lot of money without them even knowing it. Sometimes it takes just a slightly fresh angle. Consultants are great at honing in on these assets. There is something about a fresh face looking at your business and evaluating it from an entirely different lens.

To make a slight segue, Google have been releasing a flurry of new Google Analytics features. Analytics of course, is a well known web statistics suite…and it packed a punch before, but now Google have taken it to another level.

A great place to look for hidden assets is by digging into your web analytics. If you have Google Analytics or a comparable package, there is a mountain of data at your command. There is just one problem, or two actually. Data in itself is meaningless. Especially if it comes in it’s information overload form. The bottom line is that to really discover those hidden gems lying within your website, is that you need to understand how to interpret the Data. Your average business owner or webmaster simply doesn’t have the time…and that’s not all.

You see there is one down side to Google and that is that they have packed in so many features it has become overwhelming to actually use their services anywhere near its potential. Google Analytics is a prime example. To make matters worst, their help pages are written more for programmers than they are for humans. Seeing too much techtalk, unfamiliar words and code will make ordinary people have fits. It’s a shame because there is a lot of money to be made if you can understand the data you have at your control.

Consider this post a bit of intro to some upcoming articles around analytics and how even the average Joe and Jane can use it to create more value from and for their business or website. One of the upcoming topics is going to be the new ‘asynchronous tracking’, ‘advanced segments’ and ‘splittesting’. All to be explained.

In the meantime, watch this video as it will give you an idea why your webstatistics are probably one of your biggest hidden assets, just waiting to be found: