A quick highlight of some interesting articles happening in the social media sphere. Rise to the top covers 7 common social media mistakes, a great resource for small businesses wondering about how to not setup a presence on the various social networking sites.
Search engine land offers 20 tips for tracking social media performance, another great starter for those businesses dipping their feet into social media.

I have been wrapping up a website audit for a restaurant and geolocation services are a hot topic in that field. In my report I mention possible developments and before I even publish, these developments are already taking place. Loopt just stepped up the competition in geolocation. It’s competing with Yelp, Foursquare and Gowalla and has made a big move by tightly integrating with Facebook. This is a huge move by Loopt with a real chance at creating a big advantage in the geolocation realm because they leverage facebook which already has over 300 million users. If you are a local business, now is the time to investigate and invest in a presence at Loopt.