Here is a commonly asked question:

Do I need an indexing tool or software like Traffic Bug to get my website indexed by the Search Engines?

In the Thirty Day Challenge, a popular internet marketing course , a tool called Traffic Bug is recommended to facilitate fast indexing of webpages. Traffic Bug claims to do many things, but basically is aimed to automate a host of activities internet marketers want to perform, like social bookmarking, article submission, rss submissions and more. It does so by submitting your articles and information to a wide array of social networks and directories automatically and cuts out the time needed to create individual profiles and perform manual submissions for each website.

While the Traffic Bug website claims to build your website back links on autopilot, which has been a hotly debated promise in itself, the Thirty Day Challenge Team lead by Ed Dale encourages the use of traffic bug simply as an ‘Indexing Tool’.

The theory is, if you make enough noise on a number of websites, you will get noticed quickly and Google & co will index your website fast.

But really, do we need a solution like Traffic Bug just to get our websites indexed? Do we need a sophisticated automation tool that sends out our content to a massive array of websites, just to get noticed by Google? And do we need to pay for a tool like this?

Do we need all this noise, just to get a page indexed?

Answer: NO

Saying otherwise is a ‘Bastion Of Bullshit’. Sorry Ed Dale.

It’s really dead easy to get indexed and found by Google if you have a brand new website. You can cough and your site will get found. All it really takes is a one decent link pointing to your website from a place that is already indexed and that gets crawled regularly.  In half the time it takes to enter your information into a tool like traffic bug, you could have placed a link on the web which would have done the same job with a great deal more elegance, without having to get close to the grey area of spam – which a tool like Traffic Bug is easily abused for.

So why does Internet Millionaire and Internet Marketing Guru Ed Dale and his loyal 30DC crew promote Traffic Bug as an indexing tool?

I have NO IDEA.

And I have no idea why they endorse Traffic Bug despite an obvious trail of legitimate misgivings around the service. All I know that it makes them look foolish and it definitely helps confuse internet marketing beginners.

There a dozens and dozens of better, cheaper and faster ways to get indexed than Traffic Bug (here are a few great ones), save yourself the time, money and the risk of getting your site noticed in negative ways. You don’t need ‘special tools’ to get your webpages indexed.

The incredible pace at which Search is evolving is phenomenal. Google has been enabling Google Social Search by default for those that are logged in to Google. Previously it was optional to try it through google labs, but now when you search on Google.com and you are logged into your google account, you will notice social search results at the bottom of the page. I noticed it wasn’t working on google.co.uk yet, but that can be far behind.

How does Google Social Search impact search engine marketing?

While it’s still early to tell here are some initial impressions:

1) Google is competing with facebook and utilizing the social web in a very clever way

2) Social Search is another opportunity for ordinary people, social media mavens, experts and marketers to influence who ever they can connect with.

3) In search engine optimisation world, it is evident that:

Saying you are #1 in google is not what it used to be….

Now that search results pages are becoming increasingly varied depending on who is searching, where they are searching, what they have searched before and what their social connections have voted on, it is harder to talk about static search positions and near impossible to track reliable rankings for webpages.

Organic search ranking positions outside the top 3 are more and more liable to be replaced by richer search results coming from video search, news results, blog results, image results and social circle results.

4) The value of creating high quality content is more lucrative than ever. With search results being influenced by your social network and by social media activity in general, crappy content will sink to the bottom and hopefully great content will float to the top more reliably than before.

5) Marketing and promoting without a presence on relevant social networks is not to be advised. Find out where your customers are online and be a participant there!

6) People with huge networks and followings just gained a lot of potential influence… too much influence?